Skills Biennale identity
Five major arts organisations based in Aberdeenshire and Aberdeen City (Scottish Sculpture Workshop, Sound Festival, Deveron Arts, Woodend Barn and Gray’s School of Art) have been collaborating to deliver Skills Biennale 2014.
Taking the theme of Food And Sustainability, the project aims to create a new platform for the exchange of skills and ideas between artists and local food practices. The North East of Scotland enjoys a well deserved reputation as Scotland’s Larder; fresh fish, Aberdeen Angus beef and traditional products such as shortbread and whisky, but what does this mean in terms of opportunities for eating well?
Five invited artists have spent time engaging with local food organisations and the community, employing their creative skills and curiosity to question our relationship with food and diet in a place of amazing produce.
Throughout September five writers will share their observations on the collaborations at
http://skillsbiennale.wordpress.com
The design
Instead of looking specifically at the companies and organisations involved, we focussed on the subject of this year’s Biennale – that of food.
That lead us to thinking about the identity being a sticker or an adhesive food label that could be added to packaging. Since we weren’t going to be actually making stickers, we represent this by having one edge upturned. Simple really – at it works really well with the leaflet and poster we designed too.